Paradiddle Publishing
The founding story, publishing philosophy and long-term ambition for a house built around self-reflection, paradox and emerging voices.
Why Paradiddle exists →Paradiddle Publishing
Ideas with a pulse.
A publishing house, creative workshop and home for work that wrestles with paradox, friction and the things worth saying out loud.
Current focus
Author Fight Club
Flagship project
Publishing friction has had a long enough run.
Author Fight Club is Paradiddle's current primary build. This space will carry the live public proposition, entry points and progress without burying it beneath older Gerard-first architecture.
Explore AFC →The house
Everything has a place. Nothing gets erased.
Pearls Amidst the Paradoxes
The existing book series and its ideas remain intact, now positioned as a publishing programme inside the house rather than the site's entire centre of gravity.
Books & series →Blogadiddle
The journal continues. Existing essays and posts stay visible and migratable, with continuity of titles and legacy URLs treated as a migration requirement.
Read Blogadiddle →Gerard Francis
The founder and author has a clear home here, but the publishing house now leads the hierarchy rather than orbiting an author-profile homepage.
About Gerard →What the Fuck Is Wrong With You?
Visible, deliberately parked, and not forgotten. The concept remains part of Paradiddle's future media architecture while its video pipeline waits for the right moment.
Keep an eye on it →Shop
Commerce stays where commerce belongs. The Hostinger storefront remains separate at shop.paradiddle.com.au and is styled to feel like part of the same house.
Go to shop ↗